A launch film for the first Lamborghini's electric model, built around the idea that the car is born from human desire rather than technology alone. Moving through visceral imagery, different characters and shifting environments, the film teases a new electric trajectory for the brand while keeping Lamborghini raw, physical and unmistakably human. With the Lanzador still under wraps, we shot a stand-in vehicle and rebuilt it in post, combining real locations with virtual production in Milan.